Unlike other lists, these CX stats are completely up to date. This gives us access to data and insight into how consumers feel about the experience they receive - which we'll be sharing in this report. If CX is to play an important role in your 2024 plans, use this article to stay ahead of the top customer experience statistics and trends in the upcoming year.Īt SuperOffice, we've helped thousands of companies use B2B sales, B2B marketing and customer service to improve the customer experience. In fact, 86% of buyers are willing to pay more for a great customer experience.Īnd according to a research from PWC, the more expensive the item, the more they are willing to pay.įor example, c ustomers are willing to pay a price premium of up to 13% (and as high as 18%) for luxury and indulgence services, simply by receiving a great customer experience.ĬX also influences on-the-spot purchasing, too - as 49% of buyers have made impulse purchases after receiving a more personalized experience.īut the most convincing reason why CX has become so important is this:Ĩ1% of organizations already cite CX as a competitive differentiator. So, where is this revenue growth coming from?Ī good customer experience leads to your customers spending more. Investing in CX initiatives has the potential to double your revenue. The Temkin Group found that companies that earn $1 billion annually can expect to earn, on average, an additional $700 million within 3 years of investing in customer experience.įor SaaS companies in particular, they can expect to increase revenue by $1 billion. Truthfully, it’s no surprise that customer experience is the number one priority. We recently asked 1,920 business professionals to share their number one priority for the next 5 years.Ĭustomer experience (or CX) came in first - beating product and pricing for the third time in a row. Today, it’s all about providing the best customer experience. While that might have been true two-three years ago, it’s no longer the reason why customers choose to do business with a company. Every business claims that it’s in the quality of the product or service they deliver.
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